102
APPENDIX II
time that with scheduled breaks and unscheduled time-outs usually stretch-
es to over two hours. (These pauses in the action provide opportunities for
broadcasters to run advertisements.) With 30 teams each playing at least
eight pre-season exhibition games and 82 scheduled games, and with play-
offs among the top 16 teams in the post-season, more than 1,400 games are
played each season, from October to June.
The economics of the sport build outwards from the games. Average atten-
dance at NBA regular season games during the 2009-2010 season exceeded
17,500 people. Ticket revenues accounted for the largest share of team reve-
nues (41 per cent), just above broadcast revenues (40 per cent). The remainder
consisted of “arena sources” such as luxury suites, signage, concessions, and
parking (12 per cent) and licensing (7 per cent).
57
According to
Forbes
, in 2010,
NBA franchise revenues ranged from $92 million (Milwaukee Bucks) to $226
million (New York Knicks). Revenues correlated closely with franchise valu-
ations, with the Bucks pegged at $258 million, the least-valuable, and the
Knicks at $655 million, the most valuable.
58
© MONITOR QUEST LTD. 2011
GUARDING THE GAME Preserving the Integrity of Sport
1...,96,97,98,99,100,101,102,103,104,105 107,108,109,110,111,112,113,114,115,116,...124