103
APPENDIX II
FIGURE A1: NATIONAL BASKETBALL ASSOCIATION ECOSYSTEM
Broadcast partners in the United States include the traditional networks
(ABC, CBS, and NBC), cable networks ESPN, TNT, and the wholly-owned NBA
channel, as well as local channels in markets in which the league operates
teams. The league’s official sponsors –most of them far wealthier than the
NBA itself – include a diverse array of beverage brands (Sprite, Budweiser, and
Bacardi); sports equipment and clothing makers (Nike, Adidas, and Spalding);
video game companies (EA Sports); manufacturers (HP, Cisco, and two Asian
companies, Haier and Kia Motors); and services providers (Southwest Air-
lines, FedEx, T-Mobile, GSI Commerce, and Sirius Satellite Radio). Each team
also maintains its own local sponsors.
ECOSYSTEM OF THE NATIONAL BASKETBALL ASSOCIATION
Leagues
NBA International
NBA China
NBA Properties
NBA Entertainment
NBA Digital
NBA
WNBA
D League
National/
International
Broadcasters
National/International
Advertisers
Logistics
Sports Equipment
Manufacturers
Fédération Internationale
de Basketball (FIBA)
Local
Sponsors
Players
Agents
NBA Draft
Player
Endorsements
Team
Owners
NBA Players
Association
Teams
Colleges,
Schools,
Organized
Basketball
Licensing Rights
Certification
Collective Bargaining Agreement
Event
Managers
Official
Sponsors
Memorabilia
Fantasy
Leagues
Game
Developers
Viewers/Spectators/ Fans
Bookmakers (Legal and Illegal)
National Basketball
Association Inc.
Local
Broadcasters
Arena
Owners
NBA
Game
SupportIndustries
Source: The Comprehensive Guide to Careers in Sports’, Jones & Bartlett Publishers, Glenn M. Wong; NBA.com; Hoovers.com; Bloomberg Businessweek.com; Forbes.com; NBPA.com; FIBA.com; Grail Research Analysis
Clothing &
Shoe Companies
Local
Advertisers
Hospitality
& Tourism
Healthcare
Education
Entertainment
Governance
Funds Flow
© MONITOR QUEST LTD. 2011
GUARDING THE GAME Preserving the Integrity of Sport
1...,97,98,99,100,101,102,103,104,105,106 108,109,110,111,112,113,114,115,116,117,...124