108
APPENDIX II
FIGURE A2: ECOSYSTEM OF NCAA FBS FOOTBALL ECOSYSTEM
The NCAA provides guidelines and rules for the conduct of intercollegiate
sports. It has investigatory powers and the ability to impose harsh sanc-
tions on member institutions for integrity breaches. The NCAA, however,
is not a large organisation and has limited ability to monitor thousands of
programmes and tens of thousands of student-athletes. It relies primarily on
member institutions to report rules violations and questionable practices. At
ECOSYSTEM OF NCAA MAJOR COLLEGE FOOTBALL
Broadcasters
Corporate
Sponsors
Division I FBS
Conferences
Polls
Agents
Bowl Games
Licensing
Partner
Game
Developers
Fantasy
Leagues
Ticketing
Partners
Sponsors
Licensing and
Merchandise
Alumni
Prospective
Student-Athlete
Athletic
Department
NCAA Member
University
(Division I FBS)
Boosters /
Booster Clubs
Coaches
Players
NCAA
Football Game
Viewers/Spectators/Fans
Bookmakers
Legal (in Nevada) and Illegal
National Football League
Logistics
Sports Equipment
Manufacturers
Support Industries
Advertisers
NCAA
Governance
Eligibility Deception Risk
Source: SEC official website; “NBC and Notre Dame Extend Football Agreement Through 2010” – Notre Dame official website; “CLC Grants EA Exclusive College Football Videogame License” – All Business, Apr 2005; Grail Research Analysis
Funds Flow
Clothing &
Shoe Companies
Hospitality
& Tourism
Entertainment
Healthcare
© MONITOR QUEST LTD. 2011
GUARDING THE GAME Preserving the Integrity of Sport
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