43
QUANTIFYING THE COSTS OF INTEGRITY BREACHES
pre-scandal projections in 2008. Although Juve’s revenues picked up in 2009
and 2010, they remain a third lower than pre-scandal projections (Figure 4.5).
FIGURE 4.5: JUVENTUS F.C., ACTUAL VS. EXPECTED REVENUE, 2006–2010
A different kind of integrity breach, stemming from a brawl between players
and fans at a National Basketball Association game in Detroit on 19 November
2004, reveals similar long-term effects on the team involved. The incident
began with a foul committed by Indiana Pacers star Ron Artest on Detroit
Pistons centre Ben Wallace in the waning moments of the game, starting a
tussle that soon showed signs of cooling down. While order was being re-
stored, Artest lay on the scorer’s table and donned headphones to speak with
a broadcaster. A Detroit fan then hurled a full drink cup at Artest, inciting him
to launch into the crowd to assault the fan, joined by several teammates and
opponents. Fights broke out around the arena before order was restored. In
0
100
200
300
400
500
2006
2007
2008
2009
2010
$315.6 $315.6
$356.6
$403.0
$415.1
$427.6
$280.1
$277.3
$229.5
$192.6
$ Millions
Expected Revenue
1
Actual Revenue
2
Note:
1
Pre-scandal scenario assumes that Juventus’ actual revenue would have grown at the average rate of
other major European football clubs from 2006-2008 (13.6% CAGR and 3.0% for 2008-2010);
2
Post-scandal revenue figures are based Deloitte Football Money League Report estimates, 2007-2011.
Euros converted to USD at a rate of 1:1.3661.
Source: Deloitte Football Money League 2007-2011;
Forbes
; ESPN.
$164.0 MM
46% Loss
$173.5 MM
43% Loss
$138 MM
33% Loss
$148 MM
34% Loss
© MONITOR QUEST LTD. 2011
GUARDING THE GAME Preserving the Integrity of Sport
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