44
QUANTIFYING THE COSTS OF INTEGRITY BREACHES
the aftermath, nine players –five Pacers and four Pistons –were suspended for
various terms, with Artest receiving the longest suspension. He sat out the
remainder of the season (86 games), losing nearly $5 million in income. Fol-
lowing a criminal investigation, a district court judge in Michigan sentenced
five players, including Artest, to one-year terms of probation, requiring each
to complete 60 hours of community service and pay small fines.
Although the team went on to make the NBA playoffs in the 2004-2005 sea-
son, its fortunes began to slide, particularly with the retirement of Reggie
Miller, the team’s aging star. Artest‘s on-court performance declined and after
just 16 games of the 2005-2006 season, he demanded to be traded and was
exchanged–at a discount – for a player generally acknowledged to be of lesser
talent. Others actively involved in the incident also were eventually released
or traded at reduced value. Attendance at Pacer games also began to suffer,
falling from an average of 16,994 per game in 2004-2005 to 12,221 in 2007-
2008. Although it picked up to 14,202 by 2009-2010, this was still the fourth
lowest in the league. Revenues in 2007 declined to $107 million, below an ex-
pected total of $114.3 million and accelerated downwards to only $95 million
in 2010, as against a pre-scandal projection of over $127 million (Figure 4.6).
© MONITOR QUEST LTD. 2011
GUARDING THE GAME Preserving the Integrity of Sport
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