59
THE DYNAMIC ECOSYSTEMS OF MAJOR SPORTS
Although the ICC is the final arbiter for the game, national cricket boards
(the domestic governing bodies) play an important role in shaping the cricket
ecosystem. Most importantly, they organise the bilateral international series
(including Tests, ODIs and Twenty20s) that are the mainstay of the interna-
tional game. They are also responsible for the fair and transparent selection
and management of their respective international teams and for enforcing
codes of conduct for their players. The national cricket boards also organise
and oversee domestic competitions in which sub-national teams (states/prov-
inces/counties) play and foster the domestic game by running training camps
for coaches, players and umpires. A critical function of the cricket boards is to
manage the commercial aspects of the game nationally, including broadcast-
ing and sponsorship rights.
The ecosystem of the sport is complex due to the separation between ICC
events and cricket board events and is illustrated in Figure 5.2.
FIGURE 5.2: THE INTERNATIONAL CRICKET ECOSYSTEM
Sponsors &
Advertisers
Service Providers
(Accountants,
lawyers, etc.)
National
Governments
ECOSYSTEM OF INTERNATION L RICKET
Viewers/Spectators/Fans
Bookmakers
Legal and Illegal
ICC Events
International Test,
ODI & T20 Series
Domestic
Competitions
Event Managers
Support Staff
(coaches, physios, etc.)
Participating
Teams
Players
Player
Endorsements
Broadcasters
(Official Media Partners of ICC)
Sponsors & Advertisers
Merchandisers
Member Nations Cricket Boards
International Cricket Council
Marylebone
Cricket Club
Hospitality
& Tourism
Construction
ICC
Cricket
World
Cup
2011
ICC
Women’s
World Cup
Australia
2009
ICC
Champions
Trophy
South
Africa 2009
ICC World
Twenty20
West
Indies 2010
Governance
Funds Flow
Source:
2007... A Nation Prepares
, The Saint Lucia Bid for Cricket World Cup West Indies 2007, Media Guide,
(accessed 1 March 2011); "WC hosting rights issue with ICC resolved:
PCB",
CricDude
, 6 December 2009,
(accessed 1 March 2011); Grail Research Analysis; Monitor Research Analysis.
© MONITOR QUEST LTD. 2011
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