61
THE DYNAMIC ECOSYSTEMS OF MAJOR SPORTS
FIGURE 5.3: THE INDIAN PREMIER LEAGUE ECOSYSTEM
However, the sheer quantity of money at stake in the IPL, coupled to a lack
of strong governance structures and the complexity of its relationships (as
illustrated above), make a game already vulnerable to match and spot fixing
susceptible to a far wider range of integrity threats. In April 2010, Lalit Modi,
the head of the IPL, was suspended from his position when the BCCI found
he had “brought a bad name to the administration of cricket and the game
itself” by holding silent stakes in three IPL teams – the Rajasthan Royals, Kol-
kata Knight Riders and Kings XI Punjab–and thus having a clear conflict of
interest. Furthermore, there were questions as to whether he was involved in
match fixing and betting on IPL games, and whether he had helped his family
and friends buy stakes in franchises.
37
IPL
Game
SupportIndustries
Governance
Funds Flow
Brand
Ambassadors
Sports
Merchandise
Sellers
Indian and
International
Players
Support Staff
(coaches,
physios, etc.)
Teams
Player
Endorsements
Indian
Government
State
Government
Sponsors and
Advertisers
Broadcasters
Ceremony
Managers
Game Developers
ECOSYSTEM OF THE INDIAN PREMIER LEAGUE (IPL)
Viewers/Spectators/ Fans
Bookmakers
Legal and Illegal
Source: Grail Research Analysis
Equipment Manufacturers
Team Owners’
Core Business
Security
Companies
Multiplexes
IPL
Governing Council
BCCI
ICC
National Cricket
Governing Bodies
of Participating
Players
Advertisers
Indian
Government
Service Providers
(Chartered accoun-
tants, lawyers, etc.)
Team Owners
Finance and
Corporate Affairs
Ministry
Sponsors and
Advertisers
Event
Managers
Ticketing
Partners
Hospitality
& Tourism
Construction
Entertainment
© MONITOR QUEST LTD. 2011
GUARDING THE GAME Preserving the Integrity of Sport
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