63
THE DYNAMIC ECOSYSTEMS OF MAJOR SPORTS
of practice and qualifying sessions to set positions in the starting “grid” for
the Sunday race.
F1 is the most elite of team sports as well as the most costly. The competitors
at the centre of the event are the teams that build and drive the F1 racers. The
elite drivers are international celebrities whose compensation, prise money,
and endorsements in the case of superstars like Kimi Raikkonen ($34 mil-
lion in 2009), Lewis Hamilton ($29 million), Fernando Alonso ($28 million),
or Michael Schumacher ($28 million) easily place them among the global
sports 50 highest paid athletes. The constructors are among the world’s top
automotive innovators, who toil during the brief off-season from November
to February to design and build technical improvements that move the F1
machines to successively higher levels of performance. Both drivers and con-
structors are integral to the team brand.
FIGURE 5.4: FORMULA ONE ECOSYSTEM
Formula One
World
Championship
(F1)
Federation Internationale
de l’Automobile (FIA)
Viewers/Spectators/ Fans
Bookmakers
Legal and Illegal
Commercial Rights
Teams
Formula One Group
Team Owners
Formula One
Administration Ltd
Formula One
Management Ltd
Formula One
Licensing BV
Drivers
Drivers
Endorsements
Government
Event Managers
Global Partner
and Sponsors
Broadcasters
Ticketing
Partners
Game
Developers
Memorabilia
Fantasy League
Merchandisers
Sponsors
Advertisers
ECOSYSTEM OF FOR ULA ONE RACING
Broadcasting
Rights
Licensing
Rights
Source: Fédération Internationale de l’Automobile; Formula One Management Ltd; CVC Capital Partners SICAV-FIS S.A.; Australian Grand Prix Corp; Kitbag Limited; ESPN STAR Sports; bwin International Ltd; Grail Research Analysis
Hospitality
& Tourism
Construction
Governance
Funds Flow
Carmanufacturers
Tyremanufacturers
Training and Education
(FIA Institute Academy,
Automotive Engineering
Institution, Motoring
clubs and associations)
SupportIndustries
© MONITOR QUEST LTD. 2011
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