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PILLARS OF INTEGRITY MANAGEMENT
Model Practices:
IOC Code of Ethics:
Revised annually, the IOC Code of ethics seeks
to address issues such as the receipt of gifts and benefits-in-kind.
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Tennis:
In the 2008 shake-up, the ATP, WTA and ITF codes of
conduct were standardised after the investigation of professional
tennis’s integrity regulations and procedures and the nature of the
threat posed by gambling.
Comprehensive Education and Training
Integrity education and training programmes should be established for ath-
letes, coaches, managers and support personnel. Such programmes function
best when the leadership at all levels is aligned. The programme should con-
sist of at least three parts:
Rules:
Ignorance of the rules and codes of conduct should not be
an excuse for violating them. All those involved in sports should be
fully aware of the rules, regulations, and codes by which they are
expected to abide, how these rules will affect their lives, and how
they can best adhere to them.
Responsibility:
All constituents should be aligned in a common
understanding of their responsibility to their profession, sport, and
team. They should be mindful of their privileged status and wider
responsibilities and understand the universal obligation to report
corrupt or inappropriate activity. Executives should be coached in
media management and being professional and discreet at all times.
Awareness:
Players and officials should recognise they are targets
for outsiders interested in corrupting them and have clear guidance
on how to respond in awkward situations. They should also be
taught how to look out for their teammates or training partners,
identify suspicious behaviours or signs, and know when they are
being approached or treated inappropriately.
© MONITOR QUEST LTD. 2011
GUARDING THE GAME Preserving the Integrity of Sport
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