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PILLARS OF INTEGRITY MANAGEMENT
National Hockey League:
The grandmother of all positive
behavioural reinforcement incentives in sport, the Lady Byng
Trophy has been awarded annually since 1925 to “the player
adjudged to have exhibited the best type of sportsmanship and
gentlemanly conduct combined with a high standard of playing
ability.” The honour is named for Marie Evelyn Moreton, ardent
hockey fan and wife of the Viscount Byng of Vimy, Canada’s
Governor General from 1921 to 1926.
GUARDING THE GAME: NOW AND IN THE FUTURE
As this report makes abundantly clear, the task of devising adequate pro-
cedures for dealing with and preventing sports integrity breaches is more
pressing than ever. Yet it’s rare to find leaders in sports who make integrity
management a top priority and have installed best practices backed by ad-
equate investment throughout their sport. This report has highlighted some
examples of organisations that have sought to address specific threats. But
even for leaders in sports integrity management, progress is slow, painstak-
ing, and uneven. Often incidences of best practice occur alongside substantial
shortcomings; one thinks of the NFL’s exemplary use of umpiring technology
and player education in contrast to the crisis over long-term brain injuries to
its players.
How then can sports organisations thwart integrity threats and manage in-
tegrity breaches? Each sport is unique. Each governing body faces different
challenges. Sports authorities must, therefore, build integrity management
strategies and solutions on a case-by-case basis, taking into account the
distinctive characteristics of the franchises, leagues, associations, or clubs
to reveal fundamental threats. As such, integrity management is more than
just “best practice” risk management. All organisations must ultimately
focus on those threats that most jeopardise the reputation and finan-
cial viability of their sport. Although each case is unique, this report has
identified recurring patterns that might help inform the thinking integrity
managers on how best to approach their particular sport’s integrity
issues. Specialist integrity management solutions in sports should consider
© MONITOR QUEST LTD. 2011
GUARDING THE GAME Preserving the Integrity of Sport
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