given career-threatening bans on their first offence or, should the circum-
stances merit, a life ban. Authorities should also treat the flouting of team
or sport codes of conduct seriously and impose severe penalties on repeat
offenders. This is particularly important in team sports, where team morale
is vital to its performance.
Model Practices:
British Olympic Association:
Bans dopers from the Olympics for
life and bars athletes serving a six-month suspension or more from
competing at the next Olympics.
Cricket Australia:
Withdrew Andrew Symonds central contract
(ending his international career) when he was sent home from the
2009 Twenty20 World Cup after a 24-hour binge-drinking session
in London .
Deterrence also involves incentives both to catch cheats and to abide by the
rules. Those tasked with uncovering integrity breaches should be sufficiently
motivated to root them out and reduce the lure of bribery. For those involved
on the field of play, governing bodies might choose to establish a reward for
a player, official or club viewed as having most thoroughly adhered to the
spirit of the code of conduct throughout a season, both on and off the field
of play. Sports governance and national legislative authorities might also ex-
plore “qui tam”-type legal remedies that reward whistleblowers a percentage
of recovered illicit gains earned by those accused (and convicted) through
fraud or corruption.
Model Practices:
Northern Territory Australian Football League:
The Cazalys
Champion Club Award is awarded annually to the club that has
demonstrated a commitment towards developing a positive
sporting environment. Clubs are awarded points for the success
of their programmes based around wins, player conduct, junior
development and accreditation of coaching staff.
GUARDING THE GAME Preserving the Integrity of Sport
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